evidenza-based go-to-market plans
With synthetic research, even the hardest to reach customers are now available on demand. Surveying AI-generated audiences makes it 1000X easier to generate a winning go-to-market plan.
Better plans,
bigger budgets
We survey AI copies of your customers to build finance-friendly sales and marketing plans in minutes, not months.
Evidenza works with the best brands
welcome to the research renaissance
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blazingly fast
Synthetic research provides results in 3-12 hours. Traditional research takes 3-12 months.
fiscally responsible
Synthetic research is high value and cost effective. Traditional research can cost hundreds of thousands of dollars.
infinitely flexible
Synthetic research lets you test and modify your samples and questions in real time. Traditional research is rigid and static.
How does Evidenza work?
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What pain points do you have with your CRM?
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CRM software buyers
Linda
Synthetic CEO
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BUILD YOUR SYNTHETIC SAMPLE
Generate hundreds of synthetic customers based on your product category, all with unique personal and professional details.
RUN QUANT OR QUAL RESEARCH
Conduct real-time interviews with your synthetic sample, or get thousands of "impersonas" to take a fully customizable survey.
GENERATE AN EVIDENZA-BASED PLAN
Export your results as a go-to-market plan, grounded in synthetic research and designed to resonate with C-Suite executives.
evidenza for key go-to-market decisions
segmentation
Generate segments, personas, or “ideal customer profiles” for any category. Determine who to target for maximum profitability.
Positioning
Analyze how to position your brand relative to the competition. Learn how you can win more often in more situations.
Creative
Test your messaging with synthetic customers, get real-time feedback, and make optimizations.
Distribution
Find out where to best reach customers. Generate media plans that maximize impact and minimize costs.
Pricing
Discover what customers are willing to pay for new and existing products. Test out new pricing strategies.
Measurement
Prove out the financial contributions of different marketing decisions.
Battle tested by B2B + B2C executives
“Evidenza sounded like a revolution in market research, but I needed to verify that synthetic research was accurate. So we structured a head-to-head test, comparing synthetic and human responses to our Global Brand Survey. The results were astonishing. The conclusions were 95% the same, the correlation was very strong, and in many cases the numbers were nearly identical.”
Toni Clayton-Hine
Chief Marketing Officer
"Evidenza is unlocking for Mars new insights in areas of knowledge where traditional methods are difficult to implement. The ability to grasp how product recommendation works in a certain market, for a certain target audience of pet parents, within hours is groundbreaking"
Sorin Patilinet
Senior Director Global Marketing Effectiveness
“When I got called into an executive meeting on short notice, Evidenza was my first call. In 24 hours, the team generated a comprehensive brand analysis that would have taken six months with traditional methods. Evidenza helps CMOs make smart decisions, quickly.”
Bryan Law
Chief Marketing Officer
“We partnered with Evidenza to simplify our segmentation across nine IT categories and refine our creative messaging. I’d recommend NOT working with the Evidenza Team. The technology just might be game-changing, and we’d like to keep the competitive advantage for ourselves"
Jim Lesser
Chief Brand Officer
“We used Evidenza’s research to make the case for our first big brand campaign and build an end-to-end brand plan. Their technology is mind-blowing.”
Margot Koehler
Senior Director, Demand Marketing
"Evidenza brings together the latest thinking in marketing and the latest breakthroughs in AI. Evidenza helped us quantify the financial value of our key category entry points. That's a critical analysis that will help inform our go-to-market strategy"
Tom Furr
Chief Marketing Officer
“We ran a head-to-head test comparing our traditional research surveys to Evidenza’s synthetic surveys. The correlation was very strong at 0.81, and these were complex questions about the CRM purchasing process. We’re excited to explore the potential of synthetic market research.”
Lauren Firebaugh
Senior Director, Brand Insights
“Private equity companies tend to under-invest in research because it’s an expensive and slow process. Evidenza has found a way to scale market research through AI. It’s a real breakthrough that opens up a world of possibilities across our portfolio companies.”
Russ Findlay
Operating Partner
“As a business serving a niche sector we are always looking to find more ways to improve customer and market intelligence in affordable ways. 'Traditional' research methods tend to be too lengthy, expensive and static. With Evidenza we were able to solve all of those issues, with the team providing comprehensive, industry-specific, and regional insights within weeks at a fraction of the cost."
Alex Lloyd
Head of Marketing
The evidence for Evidenza
88
%
similarity score
The average similarity between synthetic and traditional research results.
51
+
validation tests
The number of head-to-head tests we have run to prove the accuracy of synthetic research.
11
+
Academic studies
Peer-reviewed papers from Harvard, Columbia, and more showing the promise of synthetic research.
advisors and partners
Mark Ritson
Founder, Professor
Marketing Week Mini MBA
Linda Boff
Chief Marketing Officer
General Electric
Tomer Cohen
Chief Product Officer
Stefano Puntoni
Professor, Co-Director of AI at Wharton
University of Pennsylvania
Chris Burggraeve
Chief Marketing Officer (prev)
Anheuser-Busch InBev
Carey Dorman
Chief Financial Officer
Element Solutions
Meet the team
evidenza is easy to buy
Go beyond Synthetic Research
Bespoke Consulting
We provide Evidenza for your unique challenges, whether it's international expansion or organizational design.
Speaking Engagements
We share the Evidenza for marketing and sales effectiveness via private presentations and public conferences like Cannes.
Thought Leadership
We help clients increase their credibility and visibility by developing thought leadership that cuts through and sells.
contrarian perspectives
We've spent ten years partnering with leading experts to discover new and more profitable approaches to marketing and sales. You can learn what we learned by reading our various publications.
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