AI Market Research for Impossible Audiences

“Evidenza sounded like a revolution in market research, but I needed to verify that synthetic research was accurate. So we structured a head-to-head test, comparing synthetic and human responses to our Global Brand Survey. The results were astonishing. The conclusions were 95% the same, the correlation was very strong, and in many cases the numbers were nearly identical.”

“We partnered with Evidenza to simplify our segmentation across nine IT categories and refine our creative messaging. I’d recommend NOT working with the Evidenza Team. The technology just might be game-changing, and we’d like to keep the competitive advantage for ourselves"

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“When I got called into an executive meeting on short notice, Evidenza was my first call. In 24 hours, the team generated a comprehensive brand analysis that would have taken six months with traditional methods. Evidenza helps CMOs make smart decisions, quickly.”

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"Evidenza is unlocking for Mars new insights in areas of knowledge where traditional methods are difficult to implement. The ability to grasp how product recommendation works in a certain market, for a certain target audience of pet parents, within hours is groundbreaking"

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“We ran a head-to-head test comparing our traditional research surveys to Evidenza’s synthetic surveys. The correlation was very strong at 0.81, and these were complex questions about the CRM purchasing process. We’re excited to explore the potential of synthetic market research.”

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“We used Evidenza’s research to make the case for our first big brand campaign and build an end-to-end brand plan. Their technology is mind-blowing.”

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"Evidenza brings together the latest thinking in marketing and the latest breakthroughs in AI. Evidenza helped us quantify the financial value of our key category entry points. That's a critical analysis that will help inform our go-to-market strategy"

“The old adage was “Good, Faster, and Affordable, choose two.” With Evidenza, you can get all three. We worked with Evidenza to support two product launches. When we shared the findings with key stakeholders, we asked them to find the flaws or hallucinations in the findings. We couldn’t find any. I am incredibly impressed by what Evidenza is building.”

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"Evidenza has helped transform our approach to customer insights. Traditional market research has limitations - more so for those in the rare disease space where we are focused on small populations. Evidenza has solved for this with “synthetic digital twins” which have accelerated our learning and deepened our understanding, unlocking valuable insights in specialized markets and enabling smarter, more strategic conversations with key customers."

"Evidenza helped us crack the code on market expansion as the backbone to our territory strategy. Their synthetic research revealed our highest-potential cities and precise product and launch strategies, replacing months of expensive traditional studies."

“Synthetic research quantified Category Entry Points in dollar terms, revealing the highest-value opportunities—aligning marketing with CEO priorities to drive growth and ROI.”

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“Private equity companies tend to under-invest in research because it’s an expensive and slow process. Evidenza has found a way to scale market research through AI. It’s a real breakthrough that opens up a world of possibilities across our portfolio companies.”

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“As a business serving a niche sector we are always looking to find more ways to improve customer and market intelligence in affordable ways. 'Traditional' research methods tend to be too lengthy, expensive and static. With Evidenza we were able to solve all of those issues, with the team providing comprehensive, industry-specific, and regional insights within weeks at a fraction of the cost."

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