Survey AI copies of your customers to get instant answers from any audience. Even the hardest-to-reach B2B buyers.
6 months → 6 hours
2% response rate → 100% completion
88% accuracy in 100+ validations
“Evidenza sounded like a revolution in market research, but I needed to verify that synthetic research was accurate. So we structured a head-to-head test, comparing synthetic and human responses to our Global Brand Survey. The results were astonishing. The conclusions were 95% the same, the correlation was very strong, and in many cases the numbers were nearly identical.”
“We partnered with Evidenza to simplify our segmentation across nine IT categories and refine our creative messaging. I’d recommend NOT working with the Evidenza Team. The technology just might be game-changing, and we’d like to keep the competitive advantage for ourselves"
“When I got called into an executive meeting on short notice, Evidenza was my first call. In 24 hours, the team generated a comprehensive brand analysis that would have taken six months with traditional methods. Evidenza helps CMOs make smart decisions, quickly.”
"Evidenza is unlocking for Mars new insights in areas of knowledge where traditional methods are difficult to implement. The ability to grasp how product recommendation works in a certain market, for a certain target audience of pet parents, within hours is groundbreaking"
“We ran a head-to-head test comparing our traditional research surveys to Evidenza’s synthetic surveys. The correlation was very strong at 0.81, and these were complex questions about the CRM purchasing process. We’re excited to explore the potential of synthetic market research.”
“We used Evidenza’s research to make the case for our first big brand campaign and build an end-to-end brand plan. Their technology is mind-blowing.”
"Evidenza brings together the latest thinking in marketing and the latest breakthroughs in AI. Evidenza helped us quantify the financial value of our key category entry points. That's a critical analysis that will help inform our go-to-market strategy"
“The old adage was “Good, Faster, and Affordable, choose two.” With Evidenza, you can get all three. We worked with Evidenza to support two product launches. When we shared the findings with key stakeholders, we asked them to find the flaws or hallucinations in the findings. We couldn’t find any. I am incredibly impressed by what Evidenza is building.”
"Evidenza has helped transform our approach to customer insights. Traditional market research has limitations - more so for those in the rare disease space where we are focused on small populations. Evidenza has solved for this with “synthetic digital twins” which have accelerated our learning and deepened our understanding, unlocking valuable insights in specialized markets and enabling smarter, more strategic conversations with key customers."
"Evidenza helped us crack the code on market expansion as the backbone to our territory strategy. Their synthetic research revealed our highest-potential cities and precise product and launch strategies, replacing months of expensive traditional studies."
“Synthetic research quantified Category Entry Points in dollar terms, revealing the highest-value opportunities—aligning marketing with CEO priorities to drive growth and ROI.”
“Private equity companies tend to under-invest in research because it’s an expensive and slow process. Evidenza has found a way to scale market research through AI. It’s a real breakthrough that opens up a world of possibilities across our portfolio companies.”
“As a business serving a niche sector we are always looking to find more ways to improve customer and market intelligence in affordable ways. 'Traditional' research methods tend to be too lengthy, expensive and static. With Evidenza we were able to solve all of those issues, with the team providing comprehensive, industry-specific, and regional insights within weeks at a fraction of the cost."
Average match between synthetic and traditional research.
Head-to-head comparisons proving synthetic research accuracy
Peer-reviewed research from Harvard, Columbia, and more
With synthetic research, even the hardest to reach customers are now available on demand. Surveying AI-generated audiences makes it 1000X easier to generate a winning go-to-market plan.
Generate thousands of synthetic customers based on your product category, all with unique personal and professional details.
Get thousands of impersonas to take a fully customizable survey and conduct real-time interviews with your synthetic sample.
Export your results as a go-to-market plan, grounded in synthetic research and designed to resonate with C-Suite executives.
From quick-turn tests to end-to-end strategic planning, each module can stand alone or combine into a full go-to-market engine.
Get fast, data-backed insights that help you launch, understand, and position with confidence.
ServiceNow replaced 12 months of traditional research with a 30-day synthetic sprint. The result? Campaign-ready personas, segmentation, and creative direction in record time.
ServiceNow replaced 12 months of traditional research with a 30-day synthetic sprint.
The result? Campaign-ready personas, segmentation, and creative direction in record time.
faster research
places in Kantar BrandZ Global 100
ServiceNow, a $10 B-plus enterprise-SaaS company needed to launch a global brand campaign for their new AI products on an impossibly tight timeline.
Traditional research would have taken a full year, far too slow for their go-to-market window. Evidenza replaced that 12-month grind with a one-month sprint, generating thousands of synthetic buyers, then distilling them into “buying-center personas” that connect brand and demand work.
The team received a complete persona library, segmentation logic, and creative guidance 12× faster than legacy methods, fueling a campaign that helped ServiceNow jump from #53 to #41 in Kantar’s Global 100 the following year.
Once upon a time, we worked at giants like LinkedIn and Facebook, helping blue-chip brands build evidence-based marketing plans. Frustrated by research that was too slow, too pricey, too rigid, we spotted a better way - synthetic research - and quit to turn that breakthrough into Evidenza.
Our advisors and partners bring together the latest marketing science with frontier tech expertise.
Founder, Professor
Mini MBA
Chief Marketing Officer
General Electric
Chief Product Officer
Professor, Co-Director of AI at Wharton
University of Pennsylvania
Chief Marketing Officer (prev)
Anheuser-Busch InBev
Chief Financial Officer
Element Solutions
Whether you want expert-led strategy or flexible self-serve access, we’ve got you covered. Both deliver fast, actionable insights.
We've spent ten years partnering with leading experts to discover new and more profitable approaches to marketing and sales. You can learn what we learned by reading our various publications.
This trend is about the great big lie at the heart of the digital marketing industry. It feels like every day I hear about some nifty new measurement technique: multi-touch algorithmic attribution, eye-tracking studies, MRI brain scans. You could be forgiven for thinking that we’re living through a glorious revolution in marketing measurement. But we’re not.
According to world renowned experts Les Binet and Peter Field, marketers need to follow five key principles in order to maximize the effectiveness of their B2B advertising campaigns. Watch our exclusive readout of our new research in partnership with Les Binet, Peter Field, and the IPA. From investing in your share of voice to balancing brand and activation, our research analyzes the patterns in B2B marketing to determine which marketing strategies lead to the most growth.
Marketers have an obsession. A deep, dark, self-destructive obsession. What is the object of this obsession, you ask? In a word: newness. Marketers are absolutely obsessed with new things. New platforms. New products. And, above all else, new ideas. If I had a nickel for every time a client asked me for a never-been-done-before “big idea,” I could buy a one-bedroom apartment in Manhattan.
Evidenza’s marketing playbook shows how AI and synthetic data help B2B teams learn faster, plan smarter, and ship on‑brand work at scale.
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What is quantum marketing? Well, it’s a theory. A grand, unified theory. A way of seeing the world (of marketing). And it’s a theory best explained through a story—a story about the history of the atom. For centuries, scientists believed that atoms worked like this: According to this model, the atom consists of a nucleus and a bunch of adorable little electrons, making neat, predictable circles around that nucleus. Scientists called this the planetary model of the atom because it mimicked the physics at work in outer space. Planets make neat, predictable circles around stars. That’s why the planetary model made so much sense.
Marketers have a toxic relationship with data. We love data, we fetishize data, we wax poetic about the glories of “data-driven marketing.” And don’t get me wrong, data is very important, especially in B2B. But not all data is created equal. We assume most data is good data. But it’s not. Most data is bad data. And sooner or later, our over-reliance on big bad data is going to cause a crisis.
Find answers to common questions about Evidenza and how our synthetic research platform can transform your market insights and decision-making.
Evidenza is the world's first synthetic research platform. We help you make smarter, faster go-to-market decisions by interviewing and surveying AI-generated copies of your customers. Our platform delivers evidence-based sales and marketing plans swiftly, transforming the way businesses understand and interact with their markets. By leveraging advanced AI, Evidenza offers in-depth insights in hours, not months, enabling businesses to make informed decisions rapidly.
Evidenza revolutionizes your planning by providing fast, accurate, and deep insights into customer behavior and preferences. Our synthetic research technology allows you to test and refine strategies in real-time, ensuring your marketing and sales plans are both effective and efficient. With Evidenza, you can anticipate market trends, understand customer needs, and tailor your approaches to meet those needs, significantly boosting your competitive edge.
Evidenza is pioneering the application of synthetic research to marketing and sales, which generates highly detailed and dynamic profiles of your target audience without the need for traditional, time-consuming research methods. This approach not only accelerates the research process but also offers a level of flexibility and depth unmatched by conventional studies. You can adjust your research inputs with the click of a button and receive updated outputs in hours, enabling agile decision-making.
Traditional market research is often slow, costly, and inflexible. Evidenza, on the other hand, provides insights much faster and more affordably, allowing for dynamic adjustments to your research criteria. This means you can iterate on your go-to-market strategy in hours rather than months. Evidenza also offers a real advantage in reaching hard-to-find populations such as CEOs, CIOs, CFOs, CMOs, etc —audience samples that are often prohibitively expensive or nearly impossible to access with traditional survey methods.
Evidenza is designed for businesses of all sizes across various industries looking to enhance their market research capabilities. We work with some of the largest Fortune 500 companies as well as startups. Marketing and sales teams, in particular, find immense value in our platform, as it offers actionable insights that drive strategic decisions. Whether you're in tech, healthcare, consumer goods, or any other sector, Evidenza can tailor its research to meet your specific needs.
Evidenza's synthetic research platform is versatile and powerful, capable of generating targeted insights for a wide range of industries, both in B2C and B2B. Our clients span all sectors and industries. By creating synthetic copies of customers in any sector, from tech to healthcare, we provide precise and actionable data that helps businesses understand their market better, refine their product offerings, and craft more effective go-to-market strategies.
